Lead Extraction Automation for Real Estate Foreclosure Reports
Project Overview
We helped a real estate firm automate the extraction of valuable lead information from thousands of foreclosure and pre-foreclosure reports. These documents were stored in folders and contained critical ownership and property details. Instead of manually reading each document and entering the data into their CRM, our solution enabled them to process everything with just one step—generating a ready-to-use Excel file containing all lead data.
Problem Statement
The real estate company was receiving a high volume of property foreclosure reports, each containing important details like owner names, addresses, and legal notes. Their team was manually going through each document to extract data and input it into their CRM system.
Main issues included:
Time-intensive and repetitive manual processing
Risk of missing out on high-value leads due to delays
Lack of a scalable system to process large volumes of documents efficiently
Solution
We built a custom software tool that automates the entire workflow—from reading the documents to generating a CRM-ready Excel file.
Key Features:
User provides the folder path containing foreclosure reports (PDFs)
The system reads each document and extracts relevant information such as:
– Owner name
– Property address
– Legal status or case reference
All extracted data is compiled into a structured Excel sheet
The file can be directly uploaded to their existing CRM for lead generation and tracking
Process / Approach
N/A
Technical Workflow
Folder Input: User selects a folder containing foreclosure or pre-foreclosure documents
Automated Document Parsing: System reads each document and identifies key fields using custom-built AI-based parsing models
Data Extraction & Structuring: Extracted data is cleaned and organized into rows and columns for easy analysis
Excel Output: A final Excel sheet is generated, containing all property lead details in a CRM-ready format
Challenges Faced
Variability in document layouts and formats
Ensuring consistent data extraction across thousands of files
Handling incomplete or poorly scanned documents
Creating a lightweight, user-friendly tool for non-technical staff
Impact
Reduced lead extraction time from days to minutes
Enabled fast and reliable import of thousands of leads into their CRM
Increased efficiency in lead generation efforts and follow-ups
Improved data accuracy and eliminated manual entry errors
Scalable solution that grows with their expanding property portfolio