Personalized Email Generation from Company Websites Using AI Automation

Problem Statement

• The client wanted to reach out to companies that could benefit from their solution. They had a list of potential websites but needed a way to:
• Manually visit each site and understand what they do
• Write relevant, customized cold emails
• Tailor tone and message to match each company’s positioning
• This was slow, repetitive, and didn’t scale well when handling hundreds of leads at once.

Solution

• We developed a lightweight automation script that processes a sheet of company website URLs and generates outreach emails using real-time content from the target sites.
• Core Features:
• Accepts an Excel/CSV file with company website URLs
• Automatically fetches key pages (e.g., “About Us”, “Services”)
• Uses OpenAI’s ChatGPT API to analyze content
• Crafts personalized email pitches based on the company’s profile and target tone
• Delivers email drafts ready to send or refine

Process / Approach

• N/A

Technical Workflow

• Input Sheet: User provides a list of company websites
• Web Scraping: Script visits each URL and extracts relevant page content
• Content Understanding: LLM (via ChatGPT API) reviews content and identifies company goals, services, etc.
• Email Generation: Custom email is generated for each company using a predefined tone and structure
• Output: Final result is a downloadable sheet with URLs and corresponding email drafts

Challenges Faced

• Handling websites with missing or non-standard About Us pages

• Dealing with inconsistent or noisy web content

• Ensuring emails remained concise yet personalized

• Balancing API usage for performance and cost